Curious

About people, ideas, and what truly helps organizations move forward. I believe sustainable change arises when people feel seen and understand what they are working toward together. That’s why I enjoy working closely with teams and organizations that want to build their next step.

Growth marketer

After completing my studies at Hanze University of Applied Sciences in Groningen and various additional studies, I’ve built over 30 years of broad and in-depth experience in marketing, sales, communication, and strategic advisory.

I’ve worked with both SMEs and corporates, contributing to the growth and positioning of strong brands such as Vodafone, Ziggo, General Motors (Opel), Pon (VW, Audi and SEAT), de Bijenkorf, PS. food & lifestyle, Peijnenburg, and Stimorol.

My experience ranges from management and board-level roles to interim positions, helping organizations translate strategic challenges into concrete, results-driven execution. Throughout these roles, I’ve discovered where my strength truly lies: building ideas, brands, teams, and growth.

An entrepreneurial mindset runs through everything I'm spotting opportunities, making decisions, and getting things moving.

Entrepreneur

As former CEO and co-owner of PS. food & lifestyle, I led the company over more than 8 years into a future-proof and professionally structured scale-up within the health & lifestyle market. I drove multiple growth phases, led a full rebranding, and delivered a successful digital transformation.

I also developed new business models and built strategic partnerships across the Netherlands, Belgium, Germany, and Austria, laying a solid foundation for sustainable, international growth.

A key focus was expanding a distribution and service network of around 350 nutrition coaches, with a strong emphasis on knowledge development, entrepreneurship, and long-term customer impact.

At the same time, I led the development of a distinctive low-carb, high-protein product range and program offering. In a fast-moving market, it’s about thinking ahead, spotting opportunities, and building strong propositions together.

I move effortlessly between strategy and execution and thrive on driving the change that’s needed now, without losing sight of the long term.